Ascendis Caller ID is distributed as a trial version, which can be run for 30 days. In order to continue using it beyond 30 days, you must register it. In general terms, here is the registration process:
1) Fill out the Ascendis Caller ID order form on the internet
2) Receive email registration message
3) Copy registration message to the Windows clipboard
4) Restart Ascendis Caller ID
More ordering information, including how to order by phone, can be found on the Ascendis Caller ID order page.